sustain

I previously blogged about Volkswagen’s “fun theory” initiative, which is about using fun to encourage proenvironmental behavior (e.g., recycling, taking the stairs vs. the escalator). My adviser, James Landay, sent me this environmental group’s appeal to Volkswagen to improve the fuel efficiency in their vehicles (image below). Perhaps we need to embed some “fun theory” into the CAD software that VW engineers use to build their vehicles or the spreadsheets VW business executives use to count their profits. The image was created by Friends of The Earth (click on the image to maximize).

Source: 1948 Volkswagen Beetle (Type 11), 7.5 litres / 100km “Average running”, source: Volkswagen Type 11 “Instruction Book”, pg 5, 1948; 2008 Volkswagen New Beetle Luna 1.6 Petrol, 7.5 litres / 100km (EU combined), source: www.volkswagen.de

This is also somewhat reminiscent of our UbiGreen CHI Madness Movie:

This entry was posted on Thursday, November 12th, 2009 at 10:29 am and is filed under Persuasive Appeals, Pollution, Print Media, Product Design, Transportation. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.