From Earth2Tech:
Former V-P and Nobel Peace laureate Al Gore told an audience at the Web 2.0 Summit in San Francisco on Friday that we need to use the latest web tools to organize a social movement in order to help rescue the earth from climate change. Gore, who has been an adviser to Google, served on the board of directors for Apple, and is currently a cleantech venture partner with Kleiner Perkins, said fighting climate change will need the same type of collective movement driven by the web that helped elect Barack Obama.
We are interested in leveraging Web 2.0 paradigms such as interactive visualizations and social networking sites to provide feedback to users on a massive scale about how their everyday activities affect the environment. Social networking sites, such as Facebook, provide an enormous opportunity to leverage social influence and competition. Jennifer Mankoff, a member of our research team and a faculty member at Carnegie Mellon University, is exploring such themes with her project StepGreen.
